Alise St. Germain Gray

alisestgermain@gmail.com


EDUCATION
North Central Texas College Associate of Arts

American Broadcasting School Diploma

Tarrant County College Basic Studies

Stephen F. Austin University Pre-Business Studies


EXPERIENCE
At Home
2022–present
Copywriter

Write social media captions for Facebook and Instagram 
Write weekly targeted, segmented and member-exclusive emails
Write website content per campaign
Write content for catalogs, postcards and other Paid Media initiatives
Write and update exclusive collection and collaboration content for all channels
Helps develop and maintain the social brand voice
Built, established and maintained relationships with sources
Manages competing deadlines with efficiency
Researches industry trends and customer preferences to inform copywriting efforts

Gohlke Pools
2020–2022
Digital Content Writer/Social Media Coordinator

Managed all social media accounts
Wrote all social media content for Facebook, Instagram, LinkedIn, and Pinterest
Monitored all social media content: comments and messages
Created monthly email campaigns for weekly service customers, new pool and spa customers, and potential leads
Managed website: Updating content, creating content, and creating content for new pages
Donations Liaison: Point of contact for all donations

Freelance Copywriter/Editor
2016–present

I’ve worked with a wide variety of clients including Wisteria, Arteriors Home, Big Noise Communications, Oaktopia Music Festival, 35 Denton Music Festival, The Word Barber, Other Life Cycles, The Denton Independent Motorcycle Show, and The Family Chiropractic Center.

Wisteria
2014–2016
Copywriter

Wrote copy and benefits for online and retail products
Conducted research for product information and story content
Prepared copy documents for online catalog in FileMaker Pro
Initial proof of catalog
Editor and contributing writer for an online blog, Storyboard
Wrote assembly instructions for products and product information cards
Wrote and edited catalog, web, and store copy within FileMaker Pro and NetSuite
Developed for store and web marketing (i.e. email, homepage, banner ads)
Researched and wrote copy for a monthly featured nonprofit organization
Wrote SEO content for products (i.e. brief description, detailed description, and keywords) / Updated entire SEO backlog

Clear Channel Radio
1190 AM (2010)
Freelance Writer for Ask Andrea

Wrote news stories based on articles published in the bi-monthly magazine Mother Earth News, geared toward organic gardening and environmental problems or concerns
Wrote/edited/proofed certain scripted content, such as quips to be said throughout the show
Contacted and informed guests of specific air-time and content that would be discussed

Starbucks Coffee
2009–2020
Shift Supervisor

Infinity Broadcasting/ CBS Radio
KLLI Live 105.3 FM (2004–2009)
Programmer/Producer/On-Air

Produced The Everett Newton Show: read news live on-air, researched and gathered show material, screened calls, coordinated guests, was responsible for an online blog, and wrote/edited/proofed show material
Board Operator for The Tom Leykis show
Programming duties: board operator for both live and pre-recorded shows, editing show material using Cool Edit Pro, knowledge of AudioVault, recording show spots and previously aired shows to be played at a later time slot
Call screener for multiple barter time shows
Organized and engineered remotes